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CHROM Toothpolish is a fashion tooth polish, just like nail polish, that can be applied to teeth and removed in a matter of seconds, and lasts for up to 24 hours. It has no taste and comes in brights, whites, metallic, glitter, and glow.
“I think there were times when people said, no one will wear a blue lip. But makeup changes. And so it just makes sense that everyone can bring color onto their teeth.” —James Vincent
The Co-work lead by Yelle Belle (Creative Director, NYC).
For 2.5 years, Yelle acted as the outsourced Chief Marketing Officer “CMO,” working hand-in-hand with the founder. The first photo she took was picked up by the NY Post which transformed CHRŌM into a globally-recognized brand. Cosmo, Allure, Glamour, Elle, Dazed, Business Insider, Text From Last Night, and over 50 more also wrote about the new beauty trend taking Instagram by storm. Yelle developed wholesale relationships with global online & retail marketplaces including Dolls Kill and Urban Outfitters. She ran daily business operations including customer correspondence, product fulfillment, website & social management, trade show & event activations, PR, and color & package development.
Yelle was both the face of CHRŌM and the behind-the-scenes mastermind. As the spokesperson for the brand, Yelle was interviewed for New York Magazine's e Cut, Radical Beauty video feature, alongside celebrity makeup artist, James Vincent. Additionally, we casted and styled the shoots with James.
“You might not have perfect teeth, you might not have perfectly white teeth, but you could still do something with them and really own it, especially matching your style or your makeup that day.” —Yelle Belle
Content creator for CHRŌM. We enjoyed creating photographic & graphic marketing content. We curated shoots with influencers & other professionals and uploaded them to CHRŌM's successful Instagram, TikTok, & website.
We went viral AF & sales sure followed. We had the most success designing graphics for and managing the Instagram @chromtoothpolish and grew its following from 500 to 16,000. We also started the TikTok @toothpolish and grew the following in months to 30,000 through influencer management and creative direction for numerous viral video challenges that garnered tens of millions of views.
Sourcing & designing. While working with Toothpolish, we recognized that the brand’s original bottle & brush applicator was unlabeled and too thin for the product. We sourced a new bottle, designed its labels, packaging, and directions.
