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Spiritually Horny is the art of activating courage. It is a queer female owned-and-operated e-commerce brand created by Danijela Steinfeld to heal from her sexual assault in Serbia at the height of her acting career. Danijela found freedom of speech in America which is why the Spiritually Horny statements on shirts and more sure start a conversation.
The Co-work was lead by Yelle Belle (Creative Director & Graphic Designer • NYC) and Drea DeMarchi (Creative Director • New Jersey), executed by Katherine Myles (Communication Strategist • Arizona), Audrey Tappan (Photographer • NYC), Emilee Reed (Social Manager • NYC)
Set up for success. In this first phase, we discovered the direction and uniqueness of Spiritually Horny through a 2-hour workshop with the founder. Then, we built a 100-page brand and social strategy deck that set the foundation for the brand and for our project engagement.
Let’s talk about it. Next, our team internally conducted a communications audit that analyzed the way existing brand was speaking to its audience. Since we were handed over this brand, we saw a lot of room for improvement and are in the process of implementing these recommendations.
We make content and post on the account’s Instagram @SpirituallyHorny. With quality posts every few days, we have built a much more engaged audience and have organically grown the account from 1,900 to 2,150 followers. On Instagram Live, we chat with our customers about how it feels to wear a Spiritually Horny statement. Their stories help inspire others to find their freedom of speech.
Our fashion photographer has started to help us build a photographic library for Spiritually Horny. We are responsible for marketing the items on social media and the website. Spiritually Horny hosted a contest for the collective members of In Creative Company to design a statement that was speaking to them. We chose 3 winners and feature their designs on an Artist Collection page. These artists receive a portion of sales on their designed items.
Isa Crosta is a letterer and graphic designer living in Argentina. Audrey Tappan is a photographer, painter, and graphic designer living in NYC. Rachel Ott is a graphic designer living in Toronto. All three designers have worked on many other projects with In Creative Company.
Our fashion photographer has started to help us build a photographic library for Spiritually Horny. We are responsible for marketing the items on social media and the website.
