Project Leads

We are the In Creative Co-pilots; Yelle, Andrea, Arielle, Ozi, and Latoya. We are the single point of contact for our clients, doubling as Creative Directors and Project Managers. Our role is to transform our client's vision into visuals and to build unique teams of specialists for each project. As collective leaders, we activate conversations on Slack and meet 1:1 with members to build deeper relationships and keep our teammates in the creative flow. Through management & mentorship, we are the backbone of In Creative Co.

Creative at Our Core

In Creative Co is constantly on the lookout for freelancers and solopreneurs looking to build their empire with a team. An effective Project Lead is driven and has experience in leadership roles, community building, and business strategy.

APPLY TO BE A PROJECT LEAD
Creative at our core illustration

Heart & Soul

Our Project Leads are the beating heart of
In Creative Co

Project Managers

One Project Lead becomes the single point of contact for the client to ease co-creation. The Project Lead meets with the client for a Discovery Call and Strategy Session, then draws up the proposal, contract, and invoice, and begins to see the grand vision.

Project Leads closely manage teammates including brand strategists, graphic designers, copywriters, and more to shape the brand standards and deliver engaging content that meets the expectations of the project.

Team Builders

To build their team, the Project Lead hand selects one or more expert creatives from our vetted global collective of 50+ members based on style, price, and availability.

For highly stylized projects like illustrations, the Project Lead may present a few member’s portfolios to the client so they can choose.

Creative Leads

The Project Leads are the creative visionaries with minds wide open. They collaborate with and direct a team of specialists to execute this vision into layout, design, copywriting, and more.

It’s the Project Leads responsibility to guide the creative process by recognizing, protecting, and nurturing their client & team’s good ideas.

Two heads are better one and collaboration allows the lifeblood of the creative process to grow.

Yelle Belle

In Creative Co-founder, Project Lead, & Graphic Designer
Brooklyn, NY, USA

👋 I’m Yelle, a professional weirdo who has become a magnet for creativity. Through my vibrant style, positive perspective, and professional past, I have attracted both a creative community and businesses that need our services. My expertise is leading projects involving brand and web design, copywriting, and social marketing.  

Until early 2020, I was a freelancer acting as an extension of the marketing team for RXR Realty, booze-free Listen Bar, and CHROM Toothpolish, the world’s first nail polish for teeth :) My design, strategy, and management work have gotten my clients into New York Magazine, Business Insider, Nylon, Cosmo, New York Times, Commercial Observer, NY Mag’s ‘The Cut,’ and Tribeca Film Festival.

Prior to that, I was immersed in commercial real estate, where I worked in-house at Vornado Realty Trust to brand and market buildings as if they were all separate companies. As a Brooklyn-based creative with an Architecture Major from the University of Pennsylvania, I call myself a “trained chameleon” who was educated in the Ivy League, raised in Corporate America, escaped to Burning Man, and became an entrepreneur. My growth and color-changing capabilities have made me adaptable.

Headshot of Yelle Belle
If you're looking for visuals that sell,
Just yell for Yelle!
For marketing with passion and action,
Ping the Priestess of Promotion!

Andrea Uhl

In Creative Co-founder, Project Lead, & Marketing Strategist
Jersey City, NJ, USA

👋 I’m Andrea “Drea”, aka the Priestess of Promotion, an idea machine who follows through with passion and action from start-to-finish. My expertise is leading projects involving brand strategy, web design, copywriting, social marketing, and event promotion. Leading multi-faceted projects is where my genius is, I’ve been told that I make the impossible look relatively easy. 

I’m a skilled project manager who has in-house marketing expertise. I’ve branded networking communities, podcasts, restaurants, coaches, legal professionals, and many more. Every business I work with is on a mission to be the best and stand out in their industry. When you are aiming to do good and have a purpose driven brand I’m your gal. 

I’ve led large teams in the TEDx space, been published by the internationally acclaimed Spirit Science, spear-headed giving women a stronger presence in STEM, and have been known to have a “whatever it takes” attitude. My love for learning has led to a dual bachelor of arts in TV and Radio Production plus Public Relations and Journalism from Jules L. Plangere Communications School at Monmouth University. You can catch me in the metaverse or one wheeling down the waterfront in Jersey City, wherever you find me make sure to say hello!

Ozi Hidalgo

Project Lead, Graphic  & Web Designer
New York City, NY, USA

👋 I’m Ozi, a bilingual non-binary Costarricense “Costa Rican” web developer and designer living in NYC since 2016. My expertise is leading projects involving brand and web design, digital & print graphic design, and product design.

With over a decade of design experience, I have worked with McKinsey&Co, Google Home, WeWork, Greenhouse Software, VH1, Pride NYC, PVH Brands, Success Academy Charter Schools, TMG Marketing Group, and Newmark Knight Frank.

My goal of inclusivity is to create online presences that my clients can feel proud. I make web spaces equally accessible to everyone by integrating inclusive design practices, usability, and web accessibility. I am a member of the International Association of Accessibility Professionals “IAAA.” When my clients have an online presence that makes them feel seen, they have a much easier time connecting and inspiring to convert.

Headshot of Ozi Hidalgo
To include everyone,
Make s p a c e for Ozi!
Headshot of Arielle Cohen
To activate your brand,
Hop to it with Arielle!

Arielle Cohen

Project Lead, Marketing & Production Strategist
Project Lead, Marketing & Production Strategist

👋 I’m Arielle, a New York City native currently based in Los Angeles. I have a hop-to-it uppity spirit and am a career business development professional who straddles the line over the creative stratosphere. My expertise is leading projects involving branding, marketing, production, and experiential.

With a natural affinity for all things visual, lifestyle, and entertainment, I have spent the past decade working in, for and around design studios, marketing agencies, production entities and consumer brands. I pull from my fine arts background and specialize in retail & lifestyle consumer brand activations. I have worked on brand activations with companies such as Universal Music Group, Nike, Kith, Nordstrom, Sephora, and Vornado Realty Trust.

Some keys to achieving success in an ever-changing landscape are continuing to be culturally curious, astutely aware, humbly hardworking & politely persistent (alliteration always wins). Above all, I value the relationships I’ve built with my clients over the years and the many milestones we have celebrated along the way.

Latoya Ramos

Project Lead, Brand Strategist & Sustainability Advisor
Brooklyn, NY, USA

👋 I’m Latoya, a sustainability advisor, brand strategist, podcaster & Brooklyn native. My expertise is leading projects that encompass sustainability strategy as it relates to branding & design, environmental justice, social impact, and the circular economy.

As a multi-hyphenate creative entrepreneur and being pretty passionate about creative approaches sustainability and social impact, I’ve managed impact strategies, research, impact assessments & reports for organizations both large and small. I enjoy helping organizations and individuals take their “first steps” along their sustainability journey through education, resources,and ESG/SDG alignment. After my career of over 10 years within HR & talent acquisition at startups within tech & fashion, some organizations I’ve worked with are Redesign Health,
Etsy/Reconsidered, Scrap NYC, Creatively, NYLCVEF, Borobabi, and Cisco.

My vision for societies’ current climate (literally and figuratively), is to change the way we think about solving problems. My approach is rooted in creativity, justice, sensory experiences, collaboration, and behavioral change. The fashion & fragrance industries particularly are my muses.

Headshot of Latoya Ramos
To close the intention-impact gap,
Find your ESG flow with Latoya!
Headshot of Yelle Belle

Yelle Belle

In Creative Co-founder, Project Lead, & Graphic Designer
Brooklyn, NY, USA

👋 I’m Yelle, a professional weirdo who has become a magnet for creativity. Through my vibrant style, positive perspective, and professional past, I have attracted both a creative community and businesses that need our services. My expertise is leading projects involving brand and web design, copywriting, and social marketing.  

Until early 2020, I was a freelancer acting as an extension of the marketing team for RXR Realty, booze-free Listen Bar, and CHROM Toothpolish, the world’s first nail polish for teeth :) My design, strategy, and management work have gotten my clients into New York Magazine, Business Insider, Nylon, Cosmo, New York Times, Commercial Observer, NY Mag’s ‘The Cut,’ and Tribeca Film Festival.

Prior to that, I was immersed in commercial real estate, where I worked in-house at Vornado Realty Trust to brand and market buildings as if they were all separate companies. As a Brooklyn-based creative with an Architecture Major from the University of Pennsylvania, I call myself a “trained chameleon” who was educated in the Ivy League, raised in Corporate America, escaped to Burning Man, and became an entrepreneur. My growth and color-changing capabilities have made me adaptable.

If you're looking for visuals that sell,
Just yell for Yelle!
Headshot of Andrea Uhl

Andrea Uhl

In Creative Co-founder, Project Lead, & Marketing Strategist
Jersey City, NJ, USA

👋 I’m Andrea, the Priestess of Promotion, an idea machine who follows through with passion and action from start-to-finish. My expertise is leading projects involving brand and web design, copywriting, social marketing, and event promotion.  

I also bring insights from both the in-house and freelancing sides of the industry. Until mid 2021, I was running marketing, membership, and sales for national Plumbing and Engineering companies. Additionally, I was leading teams of up to 20 marketing, publishing, and social media specialists at TEDxAsburyPark.

Prior to that, I was immersed in wellness as a freelance content writer for Spirit Science, a brand ambassador for Vibrant Health, and a public relations and marketing director for a physical therapy company. I have a “whatever it takes” attitude and a love for learning so I earned a double BA with TV/Radio Production and PR/Journalism focuses from the Jules L. Plangere Communications School at Monmouth University.

For marketing with passion and action,
Ping the Priestess of Promotion!
Headshot of Ozi Hidalgo

Ozi Hidalgo

Project Lead, Graphic  & Web Designer
New York City, NY, USA

👋 I’m Ozi, a bilingual non-binary Costarricense “Costa Rican” web developer and designer living in NYC since 2016. My expertise is leading projects involving brand and web design, digital & print graphic design, and product design.

With over a decade of design experience, I have worked with McKinsey&Co, Google Home, WeWork, Greenhouse Software, VH1, Pride NYC, PVH Brands, Success Academy Charter Schools, TMG Marketing Group, and Newmark Knight Frank.

My goal of inclusivity is to create online presences that my clients can feel proud. I make web spaces equally accessible to everyone by integrating inclusive design practices, usability, and web accessibility. I am a member of the International Association of Accessibility Professionals “IAAA.” When my clients have an online presence that makes them feel seen, they have a much easier time connecting and inspiring to convert.

To include everyone,
Make s p a c e for Ozi!
Headshot of Arielle Cohen

Arielle Cohen

Project Lead, Marketing & Production Strategist
Los Angeles, CA, USA

👋 I’m Arielle, a New York City native currently based in Los Angeles. I have a hop-to-it upity spirit and am a career salesperson who has generated upwards of $4M annually in company revenue. My expertise is leading projects involving branding, marketing, production, and experiential.

With a natural affinity for all things visual, lifestyle and entertainment, I have spent the past decade working in, for and around design studios, marketing agencies, production entities and consumer brands. I pull from my fine arts background and specialize in retail & lifestyle brand activations. I have worked with Sony Music Entertainment, Nike, Kith, Nordstrom, Sephora, and Vornado Realty Trust.

Some keys to achieving success in an ever-changing landscape are continuing to be culturally curious, astutely aware, humbly hardworking & politely persistent (alliteration always wins). Above all, I value the relationships I’ve built with my clients over the years and the many milestones we have celebrated along the way.

To activate your brand,
Hop to it with Arielle!
Headshot of Latoya Ramos

Arielle Cohen

Project Lead, Marketing & Production Strategist
Los Angeles, CA, USA

👋 I’m Latoya, a sustainability advisor, brand strategist, podcaster & Brooklyn native. My expertise is leading projects that encompass sustainability strategy as it relates to branding & design, environmental justice, social impact, and the circular economy.

As a multi-hyphenate creative entrepreneur and being pretty passionate about creative approaches sustainability and social impact, I’ve managed impact strategies, research, impact assessments & reports for organizations both large and small. I enjoy helping organizations and individuals take their “first steps” along their sustainability journey through education, resources, and ESG/SDG alignment. After my career of over 10 years within HR & talent acquisition at startups within tech & fashion, some organizations I’ve worked with are Redesign Health, Etsy/Reconsidered, Scrap NYC, Creatively, NYLCVEF, Borobabi, and Cisco.

My vision for societies’ current climate (literally and figuratively), is to change the way we think about solving problems. My approach is rooted in creativity, justice, sensory experiences,
collaboration, and behavioral change. The fashion & fragrance industries particularly are my muses.

To close the intention-impact gap,
Find your ESG flow with Latoya!

As In Creative Co's Project Leads, we never work alone.

We committed to leading teams of creative specialists because we did feel alone in our former lives as freelancers and solopreneurs detached from a collective.

"All my clients paused the first month of the pandemic and I filed for unemployment. So that one less gig-worker felt this pain, I said to myself, when my next project comes through, I'm contracting a gig-worker so we can work collaboratively and I can feed them. This was my drive to start In Creative Company."

- Yelle Belle

SEE OUR COLLECTIVE MEMBERS