Project Leads

We are the In Creative Co-pilots: Andrea, Arielle, Ozi, and Naomi. We are the single point of contact for our clients, doubling as Creative Directors and Project Managers. Our role is to transform our client's vision into visuals and to build unique teams of specialists for each project. As collective leaders, we activate conversations on Slack and meet 1:1 with members to build deeper relationships and keep our teammates in the creative flow. Through management & mentorship, we are the backbone of In Creative Co.

Creative at Our Core

In Creative Co is constantly on the lookout for freelancers and solopreneurs looking to build their empire with a team. An effective Project Lead is driven and has experience in leadership roles, community building, and business strategy.

APPLY TO BE A PROJECT LEAD
Creative at our core illustration

Heart & Soul

Our Project Leads are the beating heart of
In Creative Co

Project Managers

One Project Lead becomes the single point of contact for the client to ease co-creation. The Project Lead meets with the client for a Discovery Call and Strategy Session, then draws up the proposal, contract, and invoice, and begins to see the grand vision.

Project Leads closely manage teammates including brand strategists, graphic designers, copywriters, and more to shape the brand standards and deliver engaging content that meets the expectations of the project.

Team Builders

To build their team, the Project Lead hand selects one or more expert creatives from our vetted global collective of 50+ members based on style, price, and availability.

For highly stylized projects like illustrations, the Project Lead may present a few member’s portfolios to the client so they can choose.

Creative Leads

The Project Leads are the creative visionaries with minds wide open. They collaborate with and direct a team of specialists to execute this vision into layout, design, copywriting, and more.

It’s the Project Leads responsibility to guide the creative process by recognizing, protecting, and nurturing their client & team’s good ideas.

Two heads are better one and collaboration allows the lifeblood of the creative process to grow.

For marketing with distinction,
Call Drea for Design
Direction!

Drea DeMarchi

In Creative Co-founder, Project Lead, & Marketing Strategist
Jersey City, NJ, USA

👋 I’m Drea, aka the Priestess of Promotion, an idea machine who follows through with passion and action from start-to-finish. My expertise is leading projects involving brand strategy, web design, copywriting, social marketing, and event promotion. Leading multi-faceted projects is where my genius is, I’ve been told that I make the impossible look relatively easy. 

I’m a skilled project manager who has in-house marketing expertise. I’ve branded networking communities, podcasts, restaurants, coaches, legal professionals, and many more. Every business I work with is on a mission to be the best and stand out in their industry. When you are aiming to do good and have a purpose driven brand I’m your gal. 

I’ve led large teams in the TEDx space, been published by the internationally acclaimed Spirit Science, spear-headed giving women a stronger presence in STEM, and have been known to have a “whatever it takes” attitude. My love for learning has led to a dual bachelor of arts in TV and Radio Production plus Public Relations and Journalism from Jules L. Plangere Communications School at Monmouth University. You can catch me in the metaverse or one wheeling down the waterfront in Jersey City, wherever you find me make sure to say hello!

Ozi Hidalgo

Project Lead, Graphic  & Web Designer
New York City, NY, USA

👋 I’m Ozi, a bilingual non-binary Costarricense “Costa Rican” web developer and designer living in NYC since 2016. My expertise is leading projects involving brand and web design, digital & print graphic design, and product design.

With over a decade of design experience, I have worked with McKinsey&Co, Google Home, WeWork, Greenhouse Software, VH1, Pride NYC, PVH Brands, Success Academy Charter Schools, TMG Marketing Group, and Newmark Knight Frank.

My goal of inclusivity is to create online presences that my clients can feel proud. I make web spaces equally accessible to everyone by integrating inclusive design practices, usability, and web accessibility. I am a member of the International Association of Accessibility Professionals “IAAA.” When my clients have an online presence that makes them feel seen, they have a much easier time connecting and inspiring to convert.

Headshot of Ozi Hidalgo
To include everyone,
Make s p a c e for Ozi!
Headshot of Arielle Cohen
To activate your brand,
Hop to it with Arielle!

Arielle Cohen

Project Lead, Marketing & Production Strategist
Los Angeles, CA, USA

👋 I’m Arielle, a New York City native currently based in Los Angeles. I have a hop-to-it uppity spirit and am a career business development professional who straddles the line over the creative stratosphere. My expertise is leading projects involving branding, marketing, production, and experiential.

With a natural affinity for all things visual, lifestyle, and entertainment, I have spent the past decade working in, for and around design studios, marketing agencies, production entities and consumer brands. I pull from my fine arts background and specialize in retail & lifestyle consumer brand activations. I have worked on brand activations with companies such as Universal Music Group, Nike, Kith, Nordstrom, Sephora, and Vornado Realty Trust.

Some keys to achieving success in an ever-changing landscape are continuing to be culturally curious, astutely aware, humbly hardworking & politely persistent (alliteration always wins). Above all, I value the relationships I’ve built with my clients over the years and the many milestones we have celebrated along the way.

Naomi Chan

Seattle Events Lead, Web Developer
Seattle, WA, USA

👋Hi, I'm Naomi a design freelancer in Seattle, WA. My offering is creative development, graphic design, and digital creative services. I take inspiration from brutalism and combines custom code with bold graphics to produce eye-catching, dynamic, interactive web experiences.

I work at the Seattle Art Museum as a digital designer, producing websites, emails, and social media for exhibitions and events at the museum's three awesome locations. My freelance work has included web and graphic design for a variety of small and large businesses and independent creatives, including local cannabis shops, game design companies, and fitness studios. Most recently with Afterpay, Frenshe, and Flagrant Magazine.

I'm very interested in creating community in the Greater Seattle area! If you know anyone who would also like to be apart of our events in the PNW, please point them to me!

Get connected in Seattle,
with Naomi and "The Co" Creatives

Andrea Uhl

In Creative Co-founder, Project Lead, & Marketing Strategist
Jersey City, NJ, USA

👋 I’m Drea, the Priestess of Promotion, an idea machine who follows through with passion and action from start-to-finish. My expertise is leading projects involving brand and web design, copywriting, social marketing, and event promotion.  

I also bring insights from both the in-house and freelancing sides of the industry. Until mid 2021, I was running marketing, membership, and sales for national Plumbing and Engineering companies. Additionally, I was leading teams of up to 20 marketing, publishing, and social media specialists at TEDxAsburyPark.

Prior to that, I was immersed in wellness as a freelance content writer for Spirit Science, a brand ambassador for Vibrant Health, and a public relations and marketing director for a physical therapy company. I have a “whatever it takes” attitude and a love for learning so I earned a double BA with TV/Radio Production and PR/Journalism focuses from the Jules L. Plangere Communications School at Monmouth University.

For marketing with distinction,
Call Drea for Design
Direction!
Headshot of Ozi Hidalgo

Ozi Hidalgo

Project Lead, Graphic  & Web Designer
New York City, NY, USA

👋 I’m Ozi, a bilingual non-binary Costarricense “Costa Rican” web developer and designer living in NYC since 2016. My expertise is leading projects involving brand and web design, digital & print graphic design, and product design.

With over a decade of design experience, I have worked with McKinsey&Co, Google Home, WeWork, Greenhouse Software, VH1, Pride NYC, PVH Brands, Success Academy Charter Schools, TMG Marketing Group, and Newmark Knight Frank.

My goal of inclusivity is to create online presences that my clients can feel proud. I make web spaces equally accessible to everyone by integrating inclusive design practices, usability, and web accessibility. I am a member of the International Association of Accessibility Professionals “IAAA.” When my clients have an online presence that makes them feel seen, they have a much easier time connecting and inspiring to convert.

To include everyone,
Make s p a c e for Ozi!
Headshot of Arielle Cohen

Arielle Cohen

Project Lead, Marketing & Production Strategist
Los Angeles, CA, USA

👋 I’m Arielle, a New York City native currently based in Los Angeles. I have a hop-to-it upity spirit and am a career salesperson who has generated upwards of $4M annually in company revenue. My expertise is leading projects involving branding, marketing, production, and experiential.

With a natural affinity for all things visual, lifestyle and entertainment, I have spent the past decade working in, for and around design studios, marketing agencies, production entities and consumer brands. I pull from my fine arts background and specialize in retail & lifestyle brand activations. I have worked with Sony Music Entertainment, Nike, Kith, Nordstrom, Sephora, and Vornado Realty Trust.

Some keys to achieving success in an ever-changing landscape are continuing to be culturally curious, astutely aware, humbly hardworking & politely persistent (alliteration always wins). Above all, I value the relationships I’ve built with my clients over the years and the many milestones we have celebrated along the way.

To activate your brand,
Hop to it with Arielle!

Yelle Belle

Seattle Events Lead, Web Developer
Seattle, WA, USA

👋 Hi, I'm Naomi a design freelancer in Seattle, WA. My offering is creative development, graphic design, and digital creative services. I take inspiration from brutalism and combines custom code with bold graphics to produce eye-catching, dynamic, interactive web experiences.

I work at the Seattle Art Museum as a digital designer, producing websites, emails, and social media for exhibitions and events at the museum's three awesome locations. My freelance work has included web and graphic design for a variety of small and large businesses and independent creatives, including local cannabis shops, game design companies, and fitness studios. Most recently with Afterpay, Frenshe, and Flagrant Magazine.

I'm very interested in creating community in the Greater Seattle area! If you know anyone who would also like to be apart of our events in the PNW, please point them to me!

Get connected in Seattle,
with Naomi and "The Co" Creatives

As In Creative Co's Project Leads, we never work alone.

We committed to leading teams of creative specialists because we did feel alone in our former lives as freelancers and solopreneurs detached from a collective.