We invited new tenants home by covering up aconstruction site with a full block of vinyl

Graphic Design
Production
In Creative Company worked with One Clinton Park’s existing brand identity and showed it off large-scale by designing and installing graphics on RXR’s new luxury residential building.

RXR Realty is a leading real estate owner, investor, operator and developer headquartered in New York City. They are committed to building socially, economically and environmentally responsible communities.

“Doing Good and Doing Well Means Doing Better”
—Scott Rechler, Chairman & CEO

The Co-work was lead by Arielle Cohen (Creative Director & Production Lead • Los Angeles), executed by Madelyn Stillman (Graphic Designer •Pennsylvania), Yelle Belle (Management Assistant • NYC)

We consistently work with RXR’s marketing team to bring their building’s brands to life. We have combined Yelle’s decade of expertise & experience in real estate marketing with innate creativity. Our work ranges from website design to presentation design; Illustrator line art to painted mural art.

Large Format Design

RXR reached out to In Creative Company one month before tenants were due to move into their new luxury apartments at One Clinton Park in New Rochelle, NY. Their ground floor retail looked messy under construction so they wanted to cover this up with a full block of vinyl. Our team laid out the designs, mocked them up, and produced large format print-ready files for windows and a construction barricade.

Install guide for one wall of window vinyl

Vinyl Install

When preparing large format files for the printer, the designer needs to work hand-in-hand with them. We subcontracted a trusted install team to conduct site surveys, print, and install.

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Video of our on-site install week

"It has been such a pleasure working with you! Thank you for being so responsive and attentive to all the details and working on such tight deadlines with us! We couldn’t have done itwithout you and couldn’t be happier!”
— Caroline, RXR Senior Associate, Residential Marketing
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