We soared to the top of a NYC skyscraper
to brand this real estate advisory firm

Graphic Design
Copywriting
In Creative Company designed the logo, its variations, and a brand system for Silver Eagle. We
also wrote the copy for their website and capabilities deck which we designed.

Silver Eagle Advisory Group “SEAG” is a full-service real estate advisory firm created to provide restructuring and workout services to clients coping with challenges in the commercial real estate industry. Since the 1990s, Wendy Silverstein and Ed Adler have worked together on multiple complex and high-profile restructurings including the liquidation and restructuring of international airlines, hotels, and department stores.

The Co-work was lead by Yelle Belle (Creative Director, NYC) and executed by Isa Crosta (Graphic Designer • Argentina), Chadvee Appanah (Copywriter • Remote Nomad), Meghan Pfeifer (Graphic Designer • NYC)

Brand Identity

The coporate shine. The co-founders of Silver Eagle had been very successful executives at top real estate companies so they wanted their new company to reflect their accomplished status. The name Silver Eagle combines Wendy and Ed’s last names. Silver from Wendy Silverstein and Ed’s last name Adler means Eagle. To bring this together, the American Silver Eagle is the official silver bullion coin of the United States so we chose a coin’s silver as an accent color and animated the logo to shine like a coin. We chose yellow as an accent color which is the color of an eagle’s nose.

Based on the look and feel of the dynamic logo set, we built out the company's 2-page brand guideline, which provided clear-cut rules for how the logo, colors, fonts, patterns, and its applications are represented to the audience through consistency.

Icons

Colors

CORPORATE
BLUE
SILVER EAGLE
SILVER
EAGLE NOSE
YELLOW

Patterns

Capabilities Deck

To put the brand into e􀇲fect, we designed a PowerPoint deck and wrote copy to show o􀇲f Silver Eagle’s capabilities. Our favorite detail is the set ofbullet points whose design was inspired by the eagle’s eye. Upon completion, we restrctured this copy for the website.

PDF deck used for email attachments & pitches.
Tap the center of the slider to enlarge images.

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