Tubb Cubby was designed and developed in the US by an organized, hard-working mom who has been obsessed with bringing fun products to life for her kids. After recognizing a huge pain point during their son’s bath time, that “Toys are everywhere!” this mom created Tub Cubby as a way to stay organized during bath time whilst safeguarding the joy and fun aspects of it. Today, Tub Cubby offers a safe and fun line of products that help, educate, and entertain young children, as well as make their parent’s lives easier.
The Co-work was lead by Ozi Hidalgo (Creative Director • NYC) and executed by Isa Crosta (Graphic Designer • Argentina)
Boosted Commerce buys Amazon brands who need some more recognition on Amazon and beyond. After buying Tub Cubby, Boosted Commerce contracted us to redesign the product’s brand identity. With a deep understanding of what it takes to grow brands on Amazon, Boosted explained to us that children’s brands should still appeal to the adult caretakes who are buying them. Therefore, Tub Cubby’s brand should be bright and bold instead of pastel and baby-like.
A brand book is more than a guideline. We designed a 10-page pdf that set the brand and its sub-brands up for success with a color coded system. We even branded the book itself with curved elements, splashes, bubbles, and tile patterns so Tub Cubby could later design an investor deck in a similar style.
Organizing the fun. We formalized the company's aesthetic by designing a hand-drawn dynamic logo set for adaptable use across platforms. Inspired by the bathtub’s bubbles, we played with bubble letters and included a soft glowing bubble in the brand elements. The typography was also inspired by the soft round edges of the foam letters that Tub Cubby includes with their bathtub organizer.
Designed for glowing reviews. We added unique graphic elements to the bright white photos so that they could stand out from the crowd. They are clean and modern with a splash of fun!