The Co-work was led by Drea DeMarchi (Project Manager, Brand Strategy • NYC), Arielle Cohen (Project Manager, Brand Strategy • LA), Ozi Hidalgo (Web Developer, ADA Compliance • NYC), Tom Moford (SEO • NYC), Audrey Tappan (Photography • NYC), Kimberly (Copywriting), Isa Crosta (Graphic Design), Anna Schum-Houck (Graphic Design), Kassandra Jones (Videography), Gina Oliver (Video Editing), Laura Decker (Copywriting, Brand Partnerships).
TiCK MiTT faced several challenges in bringing their product to market. Here’s a breakdown of these challenges across different areas:
1. Brand Strategy: The company needed to position itself as a unique and effective solution in the crowded market of tick prevention products. They had to communicate the value of their product, which is the first of its kind that safely and effectively removes multiple loose ticks at once.
2. Branding: TiCK MiTT had to create a brand identity that resonates with their target audience - outdoor enthusiasts, pet owners, and families. They needed to convey that their product is safe, chemical-free, and user-friendly.
3. Copywriting: The company had to craft compelling and informative content that educates the audience about the risks associated with tick-borne diseases and how TiCK MiTT can help mitigate these risks.
4. Website Design & Development: TiCK MiTT needed a functional and visually appealing website to showcase their product. The website had to be user-friendly and provide all the necessary information about the product.
5. SEO: To increase visibility and reach more potential customers, TiCK MiTT had to optimize their website for search engines. This involves using relevant keywords and providing valuable content that can rank high in search engine results.
6. Photography & Videography: High-quality photos and videos are crucial for showcasing the product effectively. TiCK MiTT needed visual content that demonstrates how to use the product and its benefits.
7. Social Media: Social media platforms are essential for reaching a wider audience. TiCK MiTT had to create engaging content and interact with their audience on these platforms.
8. Graphic Design: Last but not least, TiCK MiTT needed design for their product packaging, appealing graphics for their website, social media platforms, and other marketing materials to attract and retain the attention of potential customers
Here’s how we addressed these challenges to make TiCK MiTT a success:
1. Brand Strategy: TiCK MiTT positioned itself as a unique and effective solution in the crowded market of tick prevention products by emphasizing its unique selling proposition (USP) - the first product that safely and effectively removes multiple loose ticks at once. As well as, highlighting the fact that their product is chemical-free and safe for both humans and pets.
2. Branding: To resonate with their target audience, we created a logo and color scheme that reflects the outdoors and nature. We created imagery of families and pets enjoying outdoor activities safely, thanks to their product.
3. Copywriting: We crafted compelling content that not only describes the features of their product but also educates the audience about the risks associated with tick-borne diseases. We used storytelling techniques to make this information more engaging and relatable.
4. Website Design & Development: The website is designed with user-friendly navigation and clear, concise information about the product. We added testimonials from satisfied customers and a FAQ section to address common queries.
5. SEO: To optimize their website for search engines, we conducted keyword research to identify relevant keywords related to tick prevention and outdoor safety. Then we incorporated these keywords into their website content, meta tags, and alt tags.
6. Photography & Videography: Two photo/video shoots were arranged to capture high-quality photos and videos demonstrating how to use the product and its benefits could be used on the website and social media platforms. These visuals showed the product in action, removing ticks from both humans and pets.
7. Social Media: To engage with their audience on social media, we shared useful tips on tick prevention, behind-the-scenes content, customer testimonials, and timely updates about tick-borne diseases. We also responded promptly to comments and messages to build a strong online community.
8. Graphic Design: Eye-catching graphics could be used in their marketing materials. These graphics could include infographics explaining how the product works, visually appealing social media posts, and banners for their website.
After implementing these solutions to their challenges, TiCK MiTT successfully launched its breakthrough tick prevention solution. We helped them sell out on The View and created influencer partnerships and affiliates that led to consistent sales. TiCK MiTT’s innovative approach to tick prevention has set a new standard in how we protect ourselves from the dangers of ticks.
The company’s successful launch demonstrates the effectiveness of their brand strategy, branding, copywriting, website design and development, SEO, photography, videography, social media, and graphic design efforts.