Member Spotlights

Laurel Carpenter

Meet Laurel Carpenter ūüĒć

Laurel Carpenter is a professional copywriter who is the president and co-founder of Pearl Consulting NYC, who works to help others find the gem in their stories. She and her partner Charles specialize in brand messaging and written content, with decades of experience to back up their work with reliability and responsiveness. 

Laurel strives to help others find their voice alongside web designers, marketing agencies, and graphic designers yet also embodies her own personal projects. Her story started while swing dancing in a Manhattan Club, and she‚Äôs still dancing to this day. ūüĎĮ

Intrigued as to what your brand’s voice could become? Pearl Consulting can definitely help you unleash your potential.

Want to be featured like Laurel? ūüĎÄ

Join the collective and become part of the InCreativeCo community!

Video Transcript

Introduction ūüĎč

I'm Laurel Carpenter, she/her and I have been in my creative field for about three years and I'm a writer. I knew I wanted to become a Creative in sixth grade when my English teacher told me I should become a professional writer, but my path took me to social work first. I had received feedback in high school that if I didn't write like Ernest Hemingway, I shouldn't be a writer and it took me 25 years to learn that wasn't true. 

Finding the Right Career ‚úíÔłŹ

So I started as a social worker, I ended up changing careers three years ago as a 47 year old to become a professional writer. And I'm in a partnership with Charles Harold, who was a professional journalist for 25 years, and we started Pearl Consulting NYC together, and I am so happy that I'm actually following my path all these years later. When I was in social work, school, getting my master's degree it never felt quite right to me and I always ended up gravitating towards training staff, learning and development, helping people with technology, and I ended up becoming the entrepreneur in my company. 

Entrepreneur Journey ūüöĘ

Through a strange series of events, I ended up being encouraged by an entrepreneur that I met in my journey to start a business with my partner. And that I could use my more extroverted skills of interviewing people, the skills I learned from social work, and that my partner who's more of an introvert could be the primary writer on our projects, and that's how we started our business. 

One of the things we really desired is to refine who's the ideal client for our business and over the last year, we've worked with an accounting firm Dashboard New York, Carol Soman really wanted bloggers to find a voice for her accounting firm that took her personality into account, in addition to reading about accounting topics. Which might seem like a bit of a challenge, because people don't always think of an accounting firm in particular, as being creative, but they absolutely can be. 

And so we work collaboratively with Dashboard New York and Matthew Hagen, their CEO, to create these blog posts that showcase the founders personality, in addition to providing quality content and information to folks that were looking to hire them. And people have commented on those blogs that they're unique and the review she gave us was that ‚Äúyou helped me to find my voice‚ÄĚ and that was like such a click for us that that's something that we do, that's a superpower for us, is helping people find their voice in their content.¬†

There's SEO, copywriting, and all of those other things that are really important, but that's our sweet spot, is helping people find their voice. And so for us, that was a milestone in terms of really understanding who's a great client for us. 

InCreative Journey („Éé*¬į‚ĖŬį*)

So I'm a Gen X’er and when I first joined the Co., I came to a networking event and I was a little nervous because I feel like there's been so much negative press about like, the generation gaps between Millennials and Gen X’ers and boomers and all that stuff. But my life experience has taught me that I can work with people from all generations. 

And I was really curious about the Co. and what I loved was how accepting that the Co.was of people of all ages, all sexual identity/orientations, all gender identities, all generations, I felt very welcomed and accepted. And I love how they run their Monday networking group with, like, a different theme topic that we can spontaneously talk about how it fits into our business. That has been actually really useful for my creative process to be part of that group and I haven't always gone regularly because of client work and other stuff going on. But that networking group is super unique in our industry. 

They really like to get you to relax and find a different creative way to express yourself and your business. And so those are two things: the acceptance part and the creative energy part, that makes the Co. very unique and very special.

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Credits: Kassandra Jones

Collaborating on this series with "The Co" has given me new found inspiration and confidence by allowing me to have the creative freedom to tell the stories of so many wonderfully talented individuals. It has been an honor to work with them!

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Laurel A. Carpenter

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Member spotlights are our way of giving our members a chance to share their expertise with the world.

This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.

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Rachelle McCoy

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Member spotlights are our way of giving our members a chance to share their expertise with the world.

This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.

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Member spotlights are our way of giving our members a chance to share their expertise with the world.

This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.

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Laurel Carpenter

May 9, 2022

Member spotlights are our way of giving our members a chance to share their expertise with the world.

This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.

‚Äć

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Hilary Campbell

May 9, 2022

Member spotlights are our way of giving our members a chance to share their expertise with the world.

This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.

‚Äć

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Audrey Tappan

May 9, 2022

Member spotlights are our way of giving our members a chance to share their expertise with the world.

This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.

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Rachel Ott

May 9, 2022

Member spotlights are our way of giving our members a chance to share their expertise with the world.

This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.

‚Äć

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Elijah Crafter

May 9, 2022

Member spotlights are our way of giving our members a chance to share their expertise with the world.

This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.

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Latoya Ramos

May 5, 2022

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Listen to our Co-Lead Latoya Ramos chat with Gillian Rappaport, Evan Landau, and Mackenzie Beth about his experiences with sustainability.

Together we create a collection of imaginative and practical proposals for the action that we need in this moment of climate catastrophe.

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Evan Landau

May 2, 2022

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Listen to environmental strategists, mechanical engineers, herbalists and foragers speak their truth to power.

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Danielle Hughes

May 2, 2022

Member spotlights are our way of giving our members a chance to share their expertise with the world.

This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.

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This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.

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Member spotlights are our way of giving our members a chance to share their expertise with the world.

This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.

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This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.

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Laurel Carpenter

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Member spotlights are our way of giving our members a chance to share their expertise with the world.

This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.

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‚Äć

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Audrey Tappan

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Member spotlights are our way of giving our members a chance to share their expertise with the world.

This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.

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Listen to our Co-Lead Latoya Ramos chat with Gillian Rappaport, Evan Landau, and Mackenzie Beth about his experiences with sustainability.

Together we create a collection of imaginative and practical proposals for the action that we need in this moment of climate catastrophe.

‚Äć

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May 2, 2022

Sustainability from Childhood is an InCreative.Co's series aimed at exploring the relationship between our connection to nature as children and our dedication to our natural world.

Listen to environmental strategists, mechanical engineers, herbalists and foragers speak their truth to power.

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Danielle Hughes

May 2, 2022

Member spotlights are our way of giving our members a chance to share their expertise with the world.

This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.

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